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The subscription business model is a newish approach. Most service based companies such as Netflix, TomTom maps, Adobe etc, have all adopted the subscription model. However, the incentive is that the service is updated.
This is a double edged sword, I believe it forces corporations to hold back on technology, but it also forces innovation/progress.
If BMW did charge for that service, are we just paying for that version of the software? That would force people to go pirate.
If BMW updates the service quarterly for instance with software updates. How would you go about updating large software updates/patches?
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