I love my 5DM4 but the primary reasons for not changing to Sony or Nikon were all the kit we already had in the family, and the usability.
I have a 7D as as a second body, the wife has a 7D, the child has a 400D and we have a fair few lenses. I was upgrading from my 7D and replacing a load of lenses at the same time (crop to full frame) so Sony and Nikon did get a look but I personally think the usability of the 5D is above that of the both Sony and Nikon.
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