|
Its to get people in the door and to raise the hype. I was looking at Mustang GT350s 2 weeks ago when I was cross shoping the M4. Two dealers were certain you could not get them for less than a $5K markup, 1 dealer told me they were all spoken for and I found a dealer willing to do MSRP. I ended up not going the Gt350 route but not the dealer that wanted $5K up can get it for MSRP and the other can special order me one at a $5K markup. Thats a big change in two weeks. I expect next week for the one that said you can't even get them, to be able to get me one at MSRP.
I am sure with the RS3 and how new it is, they were hoping you would offer to pay over MSRP. There are people that do it. I bet you get a call in a few weeks with a different more relaxed tactic.
|