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I call BS on this article - and those who accept the premise so easily (that this is all b/c BMW is now inferior to a Camry ?!?). Not that they aren't benchmarking Toyota - but consider perhaps, just maybe, because it is the best seller? Don't let the recent collaboration on a halo car (Supra/z4) get in the way of another opportunity to bash BMW for losing their way - no signs of benchmarking BMW w/ this, right?
Don't get me wrong, I agree with much of what is posted here, and I REALLY hope BMW is listening to the underlying message - the 3 series I've driven have all failed to impress, but that is vs. my 2 series. The problem is that most of the buying public wants what we hate - numb, smooth, placid travel and a low price (that's also why Mazda remains a financial backmarker - their commitment to driving feel leaves a smaller segment). At least they get it that it is better to be a great car than a popular one.
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