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It's entertaining to read the suggestions to kill models that are successful. The entire point of the article in the OP is to eliminate models that are not selling well anymore, especially those that haven't caught on in China which is now the world's largest luxury market.
Killing the M3 or 4 Series Gran Coupe would make no sense. It's like saying Coca Cola should just kill off Diet Coke because regular Coke is better anyway.
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