[BMthusiast]

I think for new customers BMW offers lots of enticing cars, which is why they're doing pretty well in the market. For those of us that have been into BMWs for awhile it's felt like a progressive dilution overall. Aesthetically, drive feel, and the way ///M has become a marketing aspect instead of a true designation. These electric cars with ///M badges literally have nothing M-tuned about them other than having adaptive M suspension and M-sport brakes. When I test drove the i4 M50 no part of me felt a motorsport thrill even when flooring it. Out of the entire fleet right now there are a few cars I'd consider getting, but don't have much of an urge to because the test drives didn't surpass my current F80 experience. I haven't test driven the G87 yet though.